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In Their Own Words

Dec 30, 2020

In our 44th "Deming Lens" episode, host Tripp Babbitt shares his interpretation of wide-ranging aspects and implications of Dr. Deming's theory of management. This month he looks at the audience demographics of the Deming Institute Podcast.

Show Notes

Deming Lens - Episode 44

The US

By Country Breakout

Top 5 Downloaded Episodes




[00:00:14] In the 44th episode of The Deming Lens, we'll take a look at the audience that listens to the Deming Insitute podcast.


[00:00:31] Hi, I'm Tripp Babbitt, hosts of the Deming Institute podcast, and in this final episode of our covid filled year of Twenty Twenty, I wanted to cover the audience that the Deming Institute podcast has been playing to.


[00:00:55] And I'm not at liberty to share what the numbers are, but I can share kind of what the coverage is for the world.


[00:01:09] Basically, first of all, shouldn't be any surprise to anyone that all 50 states in the United States have at least listen to the Deming Institue podcast over the years. And it's been almost it'll be seven years, I believe, in April that we started the podcast. But just some kind of interesting statistics and maybe not statistics, but rankings the top states, which shouldn't surprise anyone. Top three states that listen to the podcast are California, Texas and New York.


[00:01:54] And then the states with the fewest downloads are North Dakota, Montana and Alaska.


[00:02:05] And I just every once in a while, I'll go back and I look at some of these statistics and I find them interesting just to kind of and I never I don't can't remember that I've shared these before. But again, I think they're they're interesting now, the top five cities in the US that as far as listenership or downloads are New York, Los Angeles, San Francisco, Washington, D.C. and Chicago. So I don't know that there be any particular surprises with regards to what the top five cities would be in the US listening to the podcast. Now, this I did find interesting. I did. I also ran data on the top five countries. Well, no surprise the United States has over 50 percent of the listenership.


[00:02:58] Now, at one point when we first started the downloads in the in the US represented 80 percent or more of all downloads. And over the last few years, especially over the last three years, the US number percentage has gone down. It's just a little over 50 percent now. Then you have the U.K., which kind of stands alone at second. And then if I were to probably group the next group and this is where it got a little surprising for me was Canada, which doesn't surprise me, but India, Australia and the Philippines, of all places, I, I kind of expected the India listenership to go up over time as we've interviewed some folks from from India. But the Philippines kind of surprised me. I would guess that as far as the rate of increase of the downloads, India is has definitely shot up the list the fastest the Philippines. I haven't done all the analysis on it, but in essence, kind of came out of nowhere. So it just it just kind of surprised me. And and so that makes basically the top six with the US, UK, Canada, India, Australia and the Philippines. And then there's kind of another group and I'll just kind of round up the top ten, which are Germany, Mexico, Ireland and Brazil. Now, the thing I got curious about were which countries were listening. And then that became a little bit of an overwhelming exercise. So I try to go look at it a different way, which is which countries aren't listening. And there are three and maybe four.


[00:05:04] And I explain that in a second. But the first one is Chad in Africa and the Western Sahara. And there have never been anybody from those countries. So if you knew somebody in that country, have them listen to the podcast and and then we can check them off the list. Another one is Turkmenistan. Hopefully I'm saying that correctly has not. Had anyone from that particular country listen to the podcast and then this one is the one that I'm not sure about, and it's it's Svalbard, which is actually part of Norway. So we've we've had a lot of listeners from Norway and I sometimes some of these ancillary and I don't know what you would call them. I think they reference them as an archipelago kind of standalone, but they're part of Norway doesn't show up.So I'm wondering if it just is something within. Libsyn too. We put our podcast on.


[00:06:14] So those are some of the things that I found looking through here now, the top five podcast episodes, not surprisingly.


[00:06:24] And this one created, I think at the time, some degree of controversy was the conversation I had with Ron Moen about the PDSA cycle where Dr. Deming, he had notes from from Dr. Deming and communications with them that PDC AI was I forget the exact words Dr. Deming used, but something to the effect of, you know, a an abomination of PDSA.


[00:06:54] And that particular episode, it, I think I say, shocked me. But I've seen PDK over the years so often.


[00:07:05] And I started seeing people change over from PDCA to PDSA based on just that podcast alone, that podcast episode alone, the second most listen to podcast kind of surprise me. And some of these are skewed. And I explained that here in just a minute. But what was lujah on who owns a automotive repair shop? And we did an interview with him back in 2015 and it was a good interview. I was a little surprised of the amount of people that had listened to it. But then as I started thinking about it and looking at the Deming Institute website, a lot of these top five that I'm going to go through are promoted on their particular website so they'll show up on a particular page or a popular page.


[00:08:01] So they're people naturally click on them and listen to them.


[00:08:07] The third most listen to podcast episode was Paula Marshall. And I really need to go back in there and do some of the work that I do today on fixing that particular episode. But that whole conversation about how Dr. Deming took Paula Marshall, who owns Bamma companies, and they make apple pies, it was really interesting to me and I learned a lot by listening to that not long after and when I went to the Library of Congress and actually looked through Dr. Deming's files that are there at the Library of Congress for folks to be able to read. But it was a good episode. But I just need to clean up the audio on that a little bit. I didn't have the knowledge I have today and how to do that. I was really early on in doing interviews and podcast episodes. The fourth is the one I did with the Deming Lens, which was point one of Dr. Deming's Fourteen Points.


[00:09:17] I did a whole series on the 14 points where we went through each of the 14.


[00:09:25] I pulled some of the information from the blog. I pulled it from out of the crisis. I pulled it from my notes that I took during Dr. Deming's four day seminar back in the late eighties and.


[00:09:43] So that one obviously shows up on some of the Deming Institute pages also, and then fifth was David Langford on using Dr. Deming's ideas and improving education.


[00:09:54] And David, as someone that I interviewed several times over the years, talking about how he how he applies Dr. Deming's ideas to education. And David is definitely someone who worked with Dr. Deming and, you know, trying to promote his ideas within education.


[00:10:19] So I just thought it was interesting and kind of the end to end the year. I have like I like I said, I haven't really talked about these. And as I mentioned, I'm not at liberty to give the actual volume that are out there.


[00:10:36] But I felt it was OK to at least share some of the things that about the podcast itself and relatively neutral terms. And so that's it for twenty twenty. And I hope everyone has a good into a tough year as far as twenty twenty goes. And as we go into twenty, twenty one, you have a lot of great hopes.


[00:11:05] We have a vaccination now, we have a vaccine now and so there's hope out there again. And getting out of this particular crisis that we're in which is going to lead to a whole series of new problems and individual countries that they're going to be facing in the upcoming years. And a lot of them have to do with the amount of money printing that that is going on, a lot of countries to just kind of keep things going. So best wishes for twenty, twenty one.


[00:11:43] Hi, this is Tripp Babbitt, one way that you can help the Deming Institute and this podcast is by providing a reading on Apple podcasts. If you have additional comments, you can reach me at