The W. Edwards Deming Institute® Podcast


Ron Moen and Cliff Norman of Associates in Process Improvement (API) - "I Make No Apologies for Learning"

Ron Moen and Cliff Norman, of Associates in Process Improvement (API), discuss their similar experiences where first introduced to Dr. Deming, their paper "Evolution of Deming's System of Profound Knowledge" and finally the "journey of learning" through the lens of SoPK, that Dr. Deming left the world.

Ron and Cliff start with an introduction on their first meeting with Dr. Deming; how he challenged what they knew and had learned and dramatically changed their thinking and lives going forward.

The main focus of the podcast summarizes the paper Cliff and Ron will publish next year about the evolution of The Deming System of Profound Knowledge, from it's beginnings when Dr. Deming was introduced to Shewhart in 1927 until his death in 1993. Listen as they walk us through Deming's own learning, starting with SQC (Statistical Quality Control) to SQC for Management (which he taught to the Japanese) through the tremendous growth in the 1980's after the NBC White Paper "If Japan Can...Why Can't We?" Deming's learning continued through multiple versions of the 14 points, Seven Deadly Diseases and the four elements of Profound Knowledge. Deming's work culminated with his greatest contribution, the theory and interaction between the four elements, which became The Deming System of Profound Knowledge.

The last portion of the Podcast focuses on the journey of learning. Dr Deming, said, "I make no apologies for learning" as his message changed and evolved throughout his life. The teachings continue to impact Ron and Cliff in their lives and work and this research provides fascinating insight into Dr. Deming's personal journey of learning. 

Direct download: DemingEpisode25.m4a
Category:Interviews -- posted at: 4:13pm PDT